My Work

Lead Generation Strategy - Serenis

Developed a comprehensive lead generation strategy for Serenis' Nutrition Path launch.

• Strategic channel selection based on audience behavior

• Data-driven keyword research and prioritization

• Creative strategy focused on unique selling points

• ROI analysis across multiple channels

Igniting Growth: A Digital Marketing Strategy for Nike Italy

Designed and executed a digital marketing strategy for Nike Italy, blending AI-driven paid advertising, co-ownership collaborations with Italian creators, and precision keyword targeting. Focused on driving D2C growth (Nike stores + nike.com) and wholesale expansion through culturally resonant campaigns.

Key Achievements & Strategy Highlights:

Our goals:

✔ Design a digital marketing strategy to boost Nike's sales across all channels in the Italian market.

✔ Develop a specific plan for D2C growth through Nike stores and nike.com.

Key focus areas:

• AI-driven personalization

• Multi-channel campaign optimization

• Innovative D2C strategies